Service
User Acquisition
Bringing users to an application or service through measured, managed campaigns, with the measurement in place before the spend starts.
User acquisition is advertising with a specific job: bringing people to an application or service and being able to say afterwards what it cost and what it produced. The measurement is set up before the budget is committed, because spend without attribution is not a campaign, it is a donation.
BATH SOLUTIONS runs acquisition for its own products and as a managed service for clients. For client campaigns the client remains the end advertiser and the owner of the advertised product.
Ownership
BATH SOLUTIONS may work with both internally owned products and client-owned products.
Where BATH SOLUTIONS owns an application or digital product, BATH SOLUTIONS is responsible for that product.
Where BATH SOLUTIONS provides development, management or advertising services for a client-owned product, ownership remains with the applicable client unless otherwise established through a written agreement.
What the service covers
- Audience Definition
- Channel Selection
- Creative Coordination
- Conversion Tracking Setup
- Budget Management
- Campaign Optimization
- Cohort & Retention Reporting
- Performance Analysis
Questions about anything on this page can be sent to contactbathsolution@gmail.com.